Everything starts with a company’s branding, as this is going to be the public face of your brand and it will represent everything you are working for, as well as everything you want to transmit to the public. Now, inside branding, there are a ton of small tasks to do, that end up having an important role in reaching a perfect look. Logos are one of the main things to take into consideration, they’re essential in passing the desired image to future clients. However, before that, you need to know what branding is all about, from the start to the final product, so take a little of your time to learn more about the importance of branding to your brand and stick around.
What is Branding?
There’s a lot of questions when it comes to defining branding, but the answer can be quite simple. Essentially, it is the practice of creating a concept that represents a company, and it consists of giving a name, creating a visual identity, and designing the right logo. For the latter, be sure to visit this site. However, even though it’s a common practice, many times its importance is underrated, even though it’s a crucial detail to make a first good impression and allow the client to recognize and remember your brand. Beyond that, it’s a good way to highlight yourself from other companies in the same area, increasing the trust of potential clients, and making you the first option for them.
Why Is It So Important?
Like I’ve mentioned before, branding is essential for your brand. It is the most common way to identify your project and the right image you want to pass to your customers, and it can also help you create a solid reputation and increase the attention to your brand. Remember: Branding creates recognition! It’s the best way a brand can earn the trust of future clients, for example, KFC and the face of the old coronel, Microsoft and the four colored squares, and even the lovable green droid from Android. Most of the time, the logo is the most efficient way of capturing the client’s eye.
When something is recognized or has an image that catches someone’s attention, the first instinct is curiosity (wanting to learn more about it), which will allow your brand to reach more people and bring more customers, creating a trust base, and ultimately making people feel more confident to try your services or products. Something that is part of this process, but sometimes overlooked, is the connection it creates between brand and client. Branding can reach the emotional part and this is something people will always care about.
The Importance of a Logo
Now that the idea of branding is established, it’s time to talk about the most important element in this scenario – The Logo! Not only is it an integral part of the brand’s creation process, but it can also generate a strong impression, as well as catch someone’s curiosity before even knowing what your company has to offer, and trust me, those first seconds are essential and your image is what is going to make that call.
Your brand is your work, your idea, and your story. Branding will tell that same story and the logo will be the introduction. Here, the choices are very important, be it the colors, the fonts, the shapes or all small details. These are essential elements that will write that story, so they need to be well thought before being put into action. I’m not saying anything new – it’s scientifically proven that the easiest way to associate something it’s through image, as our brains will memorize it better and recognize it more easily.
Your Brand’s Identity
The perfect way to reach success in bringing your brand to your clients is through the story it wants to tell, and there’s nothing more human than powerful feelings. That’s the aspect that will attract more people, as they tend to feel more connected with something when the story reaches them, on a more personal level. People need something to relate to, and the logo should be the cover of a story that is going to be told! Everything that the logo contains, every little detail, will be important to its flow, however, a good tip is to make your logo minimalistic, as it will be easier to remember, no too tiresome, and it will drop the chances of another business trying to copy it and steal your creation, so it’s definitely a win-win situation.
Make It Memorable
After all of this, always take in mind that for a brand to be great, it needs to be memorable. It needs to reach a stage where it is automatically recognized by the public and is able to sell with only that. Take the example of a bag with the LV symbol from Louis Vuitton, or the famous crocodile from Lacoste. A good logo attracts people from all cultures, educations, languages and countries, and that’s what you want for your brand, so take something remarkable from your project and turn it into the face everyone will recognize.
Loyalty Through The Brand
As your brand keeps growing and gaining more clients, your logo will become acknowledged by a lot of people and, on top of that, it will create a perception of trust and quality. When looking to buy a product, the clients will more easily go for a brand they recognize. If they like your products, they will surely go for your brand, and start looking out for your logo, when shopping.
When your brand gains the trust of the clients, this will automatically increase its popularity and reach even more people. Besides looking for your brand in a store, your clients will also search for your products on different platforms, either on catalogs, websites, or social media, and the first thing that will catch their eyes is your logo.. This should be the center of all marketing actions, be it in advertisements, business cards, or even simple flyers. Don’t miss out on this, because if you don’t have a great logo, you will surely drop the chances of improving your brand.
Starting a business is a huge project that requires a lot of dedication, time, and investment, both financially and mentally. Sometimes, when thinking about all the things that require attention during this process, branding can be left behind and forgotten, however, it is more important than you might think! As I’ve talked about, it’s essential for a brand to have its image carefully made, to not miss any details. You’ll see that it is something that will boost your brand, show to the public what it is really about and why they should go for your business.
For your company to have more success, you have to reach people, especially your target crowd, make it memorable and become popular around everyone. For that, your brand needs to show what your products are, what’s your story, what motivates you, as ultimately people will feel more connected and curious to try it.
Lastly, remember that your logo is your image, your business card, and the front to everything you have worked for, since the beginning. Hopefully, this helped you understand more about the importance of branding and the positive effect it will have on your brand so, when in doubt, follow some of these steps. Thank you for your time and good luck with your business!
Akif is a Web Designer, Developer and Educator specializing in WordPress and Expression Web. He has Published and Designed several Websites. He spends a lot of his time thinking about and sharing his knowledge of the internet, Information Technology and Web design and Development. Also he is passionate about Fashion Industry. In 2012, he started publishing Fashion related Blogs. Sizzling Magazine is one of them!