3 Things you Should Always Keep in Mind when Designing Packaging for a Product

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Packaging is one of the most important aspects of product design and many businesses understand that. What many don’t understand, however, is what differentiates good packaging from bad packaging.

They might decide to follow current trends so they can stay safe. But what happens then is that their product ends up looking just like everyone else’s and fails to stand out. Some people end up making errors that could affect the product’s integrity or logistics. Let’s take a look at some of the things you should always keep in mind when designing packaging for a product.

Materials

A lot of people focus on aesthetics principally when thinking of packaging. In reality, the first goal of packaging is to make sure that the product gets from point A to point B in one piece and that it can enjoy maximum shelf life. Logistics should be your priority, then you can think about making the packaging pretty.

You must choose the proper materials. You want to make sure that you consider secondary and tertiary packaging as well. You could consider extra packaging inside the box to make sure that the product remains stable or doesn’t collapse when placed at the bottom of a pallet. These are all small things that could have a big impact on losses and inventory costs.

The Nature of the Product

You cannot pack food and beverages the same way you pack cosmetic products. This is why we suggest you look at packaging design ideas if your product has a short shelf life. You want to know how you can make your product’s packaging functional, attractive, and allow the product to enjoy maximum freshness.

The nature of the product will also affect the design’s direction. Using something luxurious for a product intended for budget-conscious shoppers might deter them from buying the product, assuming that it’s not for them. Those interested in luxury goods might be disappointed with the quality of the product. Stay in line with your product or corporate branding to make sure that people are not confused about what’s in the box.

Get Your Target Audience Attention and Elicit an Emotional Response

At the end of the day, you want your packaging to grab customers by the eyeballs and reel them in. To do that, you have to make sure that the packaging is in line with your target market.

You’ll notice that fonts and designs will differ greatly depending on the demographic. Products for teens and children will be packaged differently from adult ones using different colors and fonts. Gendered products will also have noticeable stylistic differences, i.e., more angular fonts, and design choices for men and more rounded fonts and softer colors for women.

If you want to create eye-catching designs, one nifty psychological trick you can use is putting people on your packaging. That’s because people have a natural tendency to look back when someone outside of their field of vision is staring at them. Adding people will trick their brain into thinking that someone is peeking at them from the side, which will benefit you in the end.

These are all important things you need to have down before you design product design. Please give this step all the attention it deserves if you want to keep your costs at a minimum and increase the chances of your product succeeding in the marketplace.

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